Your digital communication strategy is far-reaching — but does it extend far enough? Here's why mobile messaging should be a key part of your plan.
Even if your organization's digital transformation has been successful thus far, there is always room for improvement. One area you should focus on is your digital communication strategy. Many digital benefits come from sharing data and executing workflows faster and more efficiently, but if the communications strategy around them lags, you can find yourself moving at the speed of analog no matter how much you’ve invested in digital platforms.
Your digital communication plan must be comprehensive and encompass a wide range of communication methods. But in a world where almost everybody has a mobile phone on them at all times, if you ignore mobile messaging, you risk falling behind your peers. Even worse, you may miss out on opportunities to connect with your audience, foster long-lasting partnerships, and grow your brand.
Why mobile messaging is key
There are many reasons to integrate mobile messaging into your digital communication strategy, such as:
1. Seamless communication
An estimated 3.8 billion people worldwide own a smartphone. Mobile notifications allow you to seamlessly connect with any of them locally or around the globe. Plus, mobile notifications work the same way on all types of devices. This means people won't have to download any software or apps to stay connected to your organization via mobile messaging.
2. High read and response rates
Research indicates 98% of SMS notifications are read within 2 minutes of receipt. In addition, text messages have a far higher response rate than email, phone calls, and other communication methods. Mobile messages are thus more likely than other channels to help you connect with the right people virtually anywhere, at any time.
3. Easy to integrate
Your organization won't have to commit significant time, energy, and resources to integrate mobile messaging into its everyday operations. In fact, you can use an API that lets you tailor your messaging however you choose. If you want to send mobile notifications to internal or external stakeholders, an API makes it simple to do just that — and much more.
You can use mobile messaging to disseminate a variety of information to your target audience. For example, if you want to remind a customer about an upcoming bill oxr payment, you can use mobile messages to share that update. If you want to notify workers that your office is closed due to a snowstorm, you can send a mobile message that alerts your entire workforce.
With mobile messaging, you have the flexibility to send notifications however and whenever you choose. You can even automate mobile communications to ensure your people get updates or other information at regular intervals.
Mobile notifications simplify engagement. They let you consistently interact with audience members and share text, videos, surveys, and other content. Meanwhile, you can use messaging to learn about your audience. Over time, you'll be able to generate insights that help you understand your audience and how to get them the right information at the right time every time.
5 tips to integrate mobile messaging into your digital communication strategy
If you're ready to incorporate mobile messaging into your digital communication strategy, here's what you need to do:
1. Establish mobile messaging goals
Figure out what you want to accomplish with your mobile messages. Then, you can evaluate your current digital communication strategy and find ways for mobile notifications to enhance your existing communications. Don't forget to consider mobile messaging to deliver new communications (polls, surveys, etc.) to new audience members, too.
- 2. Identify your target audience
Determine which audience you want to reach via mobile messaging. Learn as much as you can about that target audience to determine how you can tailor mobile notifications to effectively reach them.
- 3. Craft effective messages
Be careful when you write mobile messages for your audience. Double-check the grammar and spelling to ensure it delivers information that is timely, relevant, and easy to understand. Remember, there is no room for any "grey" area with mobile messaging. If you treat every mobile message as an opportunity to immediately engage with your primary audience, this mindset will help ensure your messages are worth their time.
- 4. Automate your workflows
Use automation tools and technologies to streamline mobile messaging. Digital tools and technologies are available that let you set up automatic mobile messaging workflows. These allow you to communicate information immediately, to individuals or your entire mobile list, without staff having to create the content and send it. As you integrate these tools and technologies into your operations, you will quickly discover that you can deliver quality messages without substantial time and resource investments.
- 5. Track your results
Analyze the results of your mobile messaging. This allows you to see which messages audience members enjoy and which ones fail to have the desired impact. You can also use this data to find new opportunities to build mobile messaging workflows, drive automation, and make other improvements across your digital communication strategy.
Want to leverage mobile messaging? Partner with Mobilize
There is a lot to like about mobile messaging — and you don't need to be a digital communications expert to make it a key player in your communication strategy going forward. By partnering with Mobilize, you gain extensive support as you incorporate mobile messaging into your digital communication plan.
Mobilize offers custom mobile messaging solutions tailored to your organization. We also provide advanced features like 1:1 chats and MMS welcome messages, so you can use mobile messages to engage with your target audience like never before.
We are happy to discuss our mobile messaging solutions and plans. Contact us today to learn how we can help you use mobile messages to get the most value out of your digital communications.